Retail has been completely transformed by e-commerce, which gives customers easy access to goods and services anywhere in the world. In order to increase security and personalization, this study investigates the creation of an online marketplace based on Amazon that incorporates cutting-edge technologies like blockchain, artificial intelligence (AI), and machine learning (ML). A recommendation engine, safe payment gateways, an easy-to-use user interface, and a strong logistical architecture are among the important elements that are examined in the study. It also covers issues including supply chain optimization, cybersecurity threats, and improving the consumer experience.By utilizing creative ideas to increase productivity, scalability, and customer pleasure, the suggested platform seeks to offer a competitive alternative to the current e-commerce behemoths. In addition to discussing the possible effects of upcoming technologies on the future of online commerce, this study compares and contrasts current platforms.
E-Commerce Platforms, Technology and Architecture, Business and Marketing, Features and Functionality, Online Marketplace, AI, ML.
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